Wednesday, August 26, 2009

Word of the Day

Anchor Point: allows the user to manipulate paths to change it's shape. It (anchor points) appears along a path at every curve of a path and at the beginning and end of a path. Anchor points does not print out.

Tuesday, August 25, 2009

Word of the Day

Posterize: a tool in graphic software that reduces the number of shades of gray or colors to a specific number.

Monday, August 24, 2009

Word of the Day

Dodge: to bleach (lighten) a part or the whole of an image.

Friday, August 21, 2009

Word of the Day

Fill: a graphic software tool used to fill selected parts of images or their backgrounds with a color.

Thursday, August 20, 2009

Word of the Day

Layers: a function within graphic software that allows the user to assemble, organize and re-edit their artwork. It's a little like those books that show you the inside of a human body, layer by layer. The designer is able to change each layer individually. It's a lot easier to work like this (it's very organized).

Wednesday, August 19, 2009

Word of the Day

Neon Glow: a tool in graphic software that gives a graphic image the appearance of neon lighting.

Tuesday, August 18, 2009

Word of the Day

High Resolution Image: an image with a high level of sharpness/clarity. This is very good when it comes to photos, or just making something in a large format (banners and such).

Monday, August 17, 2009

Word of the Day

Typography: the art of arrangement, style, appearance and publishing of type and typefaces.

Sunday, August 16, 2009


Have anything you need designed at 25% off the normal price. Designs are starting at $30. Contact me today at 916.813.1294 to get started.

Friday, August 14, 2009

Word of the Day

Bleedthrough: where a bleed goes through the material and can be seen on the other side. This is not the same as printing double sided. The ink actually soaks through the material and appears on the other side in big blotches.

Thursday, August 13, 2009

Word of the Day

Gradient: a function in graphic software that allows the user to fill an object/image with a smooth transition of colors. (ie: red fading into orange, fading into yellow, then green, indigo, and lastly violet. This would represent a rainbow). A rainbow is a sample of a gradient.

Wednesday, August 12, 2009

Word of the Day

Contrast: the difference in color found between the light and dark areas of an image.

Monday, August 10, 2009

Word of the Day

Finished Size: Size of product after production is completed. Also called Trimmed size.

Sunday, August 9, 2009


Logos: Everyone needs logos for their business. I can design any logo needed. i can prepare designs for business cards, brochures, letter heads, and so much more. Call today to schedule an appointment to meet. All designs are done in a timely matter. Rates are very compatible.

Saturday, August 8, 2009

Word of the Day

White point: on a monitor, this is the point where RGB is in full intensity.

Friday, August 7, 2009

Word of the Day

Pixel: The smallest picture element (used to display an image on a computer), that can be independently assigned a color. Raster images are made up of pixels (blurry artwork) unless made at a high resolution.

Thursday, August 6, 2009

Soccer Banners

Sports banners: I know it's that time of year for your child to be starting in their soccer season. I can design the banner (full color) and have it ready to print. I will email it to your company of choice to print a vector format (which most places require). My rates are very reasonable and competitive. My turn around time is usually a day or two. Sports team banner design fees starting at $20.00. Contact me today for a quote.

Wednesday, August 5, 2009

Word of the Day

Head: a line or lines of copy set in a larger face than the body copy. Do I have a head in the blog?

Tuesday, August 4, 2009

Word of the Day

Weight: denotes the thickness of a letter stroke, light, extra-light, "regular," medium, demi-bold, bold, extra bold and ultra bold. The weight of this font is regular, but the word is bold.

Monday, August 3, 2009

Word of the Day

Reverse: A "highlighted" area of text. Where text is a light color, and the background is dark. It stands out a lot more than just standard coloring.

Sunday, August 2, 2009

Word of the Day

Saturation: the intensity of a color. The higher the saturation, the brighter the color. Colors in gray scale have no saturation (blacks, white and grays).

Saturday, August 1, 2009

Word of the Day

Gradient: when a color fades from color color to another. It's kind of like a sunset; fading from blue, orange, red to yellow.