Friday, July 31, 2009

Word of the Day

Black (font): A heavier font than a bold. For example: swiss black, arial black, universe black and many more. These are "more bold" than a bold font.

Thursday, July 30, 2009

Word of the Day

Character: A single element such as a letter, a number, hyphen, and so on. How many characters do I have in this blog?

Wednesday, July 29, 2009

Word of the Day

Sans Serif: a letter that does not have any serifs. An example would be arial, helvetica, swiss and many others. What do I use in my blog? Serif or sans serif?

Tuesday, July 28, 2009

Word of the Day

Serif: little tails on the tips of letters. An example would be times roman, bodoni, caslon, and many others. Serif fonts are usually a little fancier than a san serif font.

Monday, July 27, 2009

Word of the Day

Descender: the lowest part of the letter that hangs below the baseline of the word. For example; g, j, q, and so on. This is their little "tails" as I call them. This is in the lower case of the letters (in a standard font). How many descenders do I have in this blog?

Sunday, July 26, 2009

Word of the Day

Bleed: when a color goes off the edge of a print. A person can also say "full color". It isn't always full color when you have a bleed. If you have full color, you may have a bleed. A border can be a bleed. Look at the next book you pick up, does it have a bleed?

Saturday, July 25, 2009

Word of the Day

Kerning: is the spacing between letters. A standard kerned word will have an even amount of space between each letter. A person can set a dramatic tone by kerning a word with more or less kerning. More kerning will have more space between letters. Less kerning will have less space between letters. Next time you read the newspaper or a book, look carefully at the kerning. Sometimes a publication will use more or less kerning depending on how they want the words to fit on a page.

Friday, July 24, 2009

Word of the Day

Leading: the spacing between lines. Less leading takes up less space, the lines can even be ontop of each other. More leading takes up more space, the lines can be one inch from each other. This, here, is standard leading. Leading is used in everything. Next time you read the newspaper, a book or even local advertisements. Leading is everywhere!

Thursday, July 23, 2009

About Me

Hi! I'm Michele David. I've been in the graphic design field for about eight years now. I've always had a thing for design and colors. I love working on different kinds of projects. Deadlines intrigue me.
When I was planning my wedding, I was looking everywhere for the perfect invitations. I went from store to store, I tried every place you can image. That's when I had the idea of designing my own invitations. I knew what I wanted and how to lay it out. The invitations came alive and were exactly what I wanted. I've never been so happy. I am my worst critic.
Once things settled down, I started thinking that I should do this for a living. Nothing is better than loving what you do for a living. I now own my own business, Beyond the Ordinary. I am able to work from home, and I love it!
Some personal information about myself: I am 27 years old and live in Roseville, CA with my husband, Jason, kitty, Mickey and our dog, Roxy. I love our life together and wouldn't change a thing! I can make any vision come alive for the special day in your life. It can be for a wedding, baby shower, birthday party, girls' night out, bachelorette party, a thank you card, or even holiday cards. There is no minimum or maximum order. Call me today and I'd love to work with you!