Wednesday, August 26, 2009

Word of the Day

Anchor Point: allows the user to manipulate paths to change it's shape. It (anchor points) appears along a path at every curve of a path and at the beginning and end of a path. Anchor points does not print out.

Tuesday, August 25, 2009

Word of the Day

Posterize: a tool in graphic software that reduces the number of shades of gray or colors to a specific number.

Monday, August 24, 2009

Word of the Day

Dodge: to bleach (lighten) a part or the whole of an image.

Friday, August 21, 2009

Word of the Day

Fill: a graphic software tool used to fill selected parts of images or their backgrounds with a color.

Thursday, August 20, 2009

Word of the Day

Layers: a function within graphic software that allows the user to assemble, organize and re-edit their artwork. It's a little like those books that show you the inside of a human body, layer by layer. The designer is able to change each layer individually. It's a lot easier to work like this (it's very organized).

Wednesday, August 19, 2009

Word of the Day

Neon Glow: a tool in graphic software that gives a graphic image the appearance of neon lighting.

Tuesday, August 18, 2009

Word of the Day

High Resolution Image: an image with a high level of sharpness/clarity. This is very good when it comes to photos, or just making something in a large format (banners and such).

Monday, August 17, 2009

Word of the Day

Typography: the art of arrangement, style, appearance and publishing of type and typefaces.

Sunday, August 16, 2009


Have anything you need designed at 25% off the normal price. Designs are starting at $30. Contact me today at 916.813.1294 to get started.

Friday, August 14, 2009

Word of the Day

Bleedthrough: where a bleed goes through the material and can be seen on the other side. This is not the same as printing double sided. The ink actually soaks through the material and appears on the other side in big blotches.

Thursday, August 13, 2009

Word of the Day

Gradient: a function in graphic software that allows the user to fill an object/image with a smooth transition of colors. (ie: red fading into orange, fading into yellow, then green, indigo, and lastly violet. This would represent a rainbow). A rainbow is a sample of a gradient.

Wednesday, August 12, 2009

Word of the Day

Contrast: the difference in color found between the light and dark areas of an image.

Monday, August 10, 2009

Word of the Day

Finished Size: Size of product after production is completed. Also called Trimmed size.

Sunday, August 9, 2009


Logos: Everyone needs logos for their business. I can design any logo needed. i can prepare designs for business cards, brochures, letter heads, and so much more. Call today to schedule an appointment to meet. All designs are done in a timely matter. Rates are very compatible.

Saturday, August 8, 2009

Word of the Day

White point: on a monitor, this is the point where RGB is in full intensity.

Friday, August 7, 2009

Word of the Day

Pixel: The smallest picture element (used to display an image on a computer), that can be independently assigned a color. Raster images are made up of pixels (blurry artwork) unless made at a high resolution.

Thursday, August 6, 2009

Soccer Banners

Sports banners: I know it's that time of year for your child to be starting in their soccer season. I can design the banner (full color) and have it ready to print. I will email it to your company of choice to print a vector format (which most places require). My rates are very reasonable and competitive. My turn around time is usually a day or two. Sports team banner design fees starting at $20.00. Contact me today for a quote.

Wednesday, August 5, 2009

Word of the Day

Head: a line or lines of copy set in a larger face than the body copy. Do I have a head in the blog?

Tuesday, August 4, 2009

Word of the Day

Weight: denotes the thickness of a letter stroke, light, extra-light, "regular," medium, demi-bold, bold, extra bold and ultra bold. The weight of this font is regular, but the word is bold.

Monday, August 3, 2009

Word of the Day

Reverse: A "highlighted" area of text. Where text is a light color, and the background is dark. It stands out a lot more than just standard coloring.

Sunday, August 2, 2009

Word of the Day

Saturation: the intensity of a color. The higher the saturation, the brighter the color. Colors in gray scale have no saturation (blacks, white and grays).

Saturday, August 1, 2009

Word of the Day

Gradient: when a color fades from color color to another. It's kind of like a sunset; fading from blue, orange, red to yellow.

Friday, July 31, 2009

Word of the Day

Black (font): A heavier font than a bold. For example: swiss black, arial black, universe black and many more. These are "more bold" than a bold font.

Thursday, July 30, 2009

Word of the Day

Character: A single element such as a letter, a number, hyphen, and so on. How many characters do I have in this blog?

Wednesday, July 29, 2009

Word of the Day

Sans Serif: a letter that does not have any serifs. An example would be arial, helvetica, swiss and many others. What do I use in my blog? Serif or sans serif?

Tuesday, July 28, 2009

Word of the Day

Serif: little tails on the tips of letters. An example would be times roman, bodoni, caslon, and many others. Serif fonts are usually a little fancier than a san serif font.

Monday, July 27, 2009

Word of the Day

Descender: the lowest part of the letter that hangs below the baseline of the word. For example; g, j, q, and so on. This is their little "tails" as I call them. This is in the lower case of the letters (in a standard font). How many descenders do I have in this blog?

Sunday, July 26, 2009

Word of the Day

Bleed: when a color goes off the edge of a print. A person can also say "full color". It isn't always full color when you have a bleed. If you have full color, you may have a bleed. A border can be a bleed. Look at the next book you pick up, does it have a bleed?

Saturday, July 25, 2009

Word of the Day

Kerning: is the spacing between letters. A standard kerned word will have an even amount of space between each letter. A person can set a dramatic tone by kerning a word with more or less kerning. More kerning will have more space between letters. Less kerning will have less space between letters. Next time you read the newspaper or a book, look carefully at the kerning. Sometimes a publication will use more or less kerning depending on how they want the words to fit on a page.

Friday, July 24, 2009

Word of the Day

Leading: the spacing between lines. Less leading takes up less space, the lines can even be ontop of each other. More leading takes up more space, the lines can be one inch from each other. This, here, is standard leading. Leading is used in everything. Next time you read the newspaper, a book or even local advertisements. Leading is everywhere!

Thursday, July 23, 2009

About Me

Hi! I'm Michele David. I've been in the graphic design field for about eight years now. I've always had a thing for design and colors. I love working on different kinds of projects. Deadlines intrigue me.
When I was planning my wedding, I was looking everywhere for the perfect invitations. I went from store to store, I tried every place you can image. That's when I had the idea of designing my own invitations. I knew what I wanted and how to lay it out. The invitations came alive and were exactly what I wanted. I've never been so happy. I am my worst critic.
Once things settled down, I started thinking that I should do this for a living. Nothing is better than loving what you do for a living. I now own my own business, Beyond the Ordinary. I am able to work from home, and I love it!
Some personal information about myself: I am 27 years old and live in Roseville, CA with my husband, Jason, kitty, Mickey and our dog, Roxy. I love our life together and wouldn't change a thing! I can make any vision come alive for the special day in your life. It can be for a wedding, baby shower, birthday party, girls' night out, bachelorette party, a thank you card, or even holiday cards. There is no minimum or maximum order. Call me today and I'd love to work with you!